Folkonexion 23
Services:
Branding
Merch & Poster Design
Photography
Social Media
Graphic Design
Folkonexion is a musical course-camp that offers a musical teaching activity combined with adventure, sports, nature and leisure activities, unique in Western Asturias. Folkonexion is intended for everyone: both children and young people, as well as adults who want to enjoy, learn and have a good time in a musical environment.
This project consisted in a rebranding for the Folkonexion camp. Since the first identity had an outdated language, this redesign has given the project a friendlier and more coherent image for its main client: families with children who play instruments.
In this way, each year different posters are prepared to promote the course-camp according to the theme, always with fun and original illustrations that propose different games to the participants.
The Folkonexion of the year 2023 has an Italian theme, so, although the logo and the primary corporate color are maintained, a series of materials have been introduced that refer to an Italian aesthetic. For this, illustrative characters of the main instruments that are going to be played in the camp have been created, which also have typical Italian attributes.
